Users will soon have a fresh option that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the company disclosed that it presently contains more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift aligns with a increase in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on a competing service primarily display content made by AI. A large amount of this output is considered “AI slop”, a label for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network labeled as AI-generated. In total, in excess of 100 mn videos are submitted to the platform each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the amount of artificial media they see by using the content preference setting in the application and choosing “AI-generated content”. Additional categories that can already be controlled under the tool include politics, fashion, aesthetics, and movement.
Content Labeling and Policies
Its guidelines require content makers to tag lifelike artificially created content, and it prohibits malicious deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will now add an “AI-made” label to content created with its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This step is designed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is also establishing a two million dollar AI literacy fund for experts and organizations to develop learning resources about using AI responsibly. This project will benefit educational bodies dedicated to training computer science.
Platform Protection
The platform has justified its moderation strategy, following controversy over proposals to make redundant numerous safety staff in the United Kingdom. It is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
